Campaign Toolkit

Here are some promotional tools and templates to help with planning, hosting and promoting your event.

Key Messages

This campaign has 5 key messages for you to keep in mind when talking to people in your workplace and community about women and heart disease. They are available in 17 languages.

Key Messages Slides:
- English slides (pdf)
  - ‘Supported by’
    (for organizations to add their logo)
- French slides (pdf)
  - ‘Appuye par’‘ (for organizations to add their logo)
Horizontal: English | French
Brochure: English | French
Poster: English | French
Postcard: English | French

Social Media Promotion

Use your professional or personal accounts to spread the messages.

Social Media Strategy

Sample posts for Twitter, Facebook & Instagram

Images for Social Media:

General Promotion
- Horizontal: #1 | #2 | #3
- Portrait: #1 | #2 | #3
2026 National Webinar
- Registration link here
- QR Code for National Webinar Registration
Wear Red Canada Movement Challenge Promotion
- Image: English | French
- PDF: English | French

Event Planning

Event Planning Template: English | French
Event Promotion:
- Horizontal Poster: English | French
- Portrait Poster: English | French

Branded Promotional Materials

Pop-up Banner: English | French
Letterhead: English
Visual Identity Guide (English only)
Wear Red Canada logo
- Horizontal (white background)
  - English | French | Bilingual
- Bubble (teal background)
  - English | French | Bilingual
Virtual Background
- Version 1 | Version 2

Media Kit

Local media release template English | French
Wear Red Canada Overview + How to Get Involved
About the Canadian Women’s Heart Health Alliance (CWHHA)

Email Promotion

Inform your colleagues, friends, and family members about women’s heart health and the Wear Red Canada campaign by sending them an email.

Buy Branded WRC Swag!

Get your ‘Wear Red Canada” and #HerHeartMatters merchandise at our Online Store. Everything from tumblers, and water bottles to socks, t-shirts, and Roots Fleece sweaters! Place your orders soon to make sure they arrive by February 13th!